Are you a leader or follower?      A visionary or someone with 20/20 hindsight?     Do you voraciously read magazines to know what to do - or to see if others are following your lead?     Most people are a combination of all of those things, preferring to wait until a concept has nearly reached critical mass to claim it as their own.  Platinum blondes like Madonna or Gwen Stefani are less about creating fashion or pop culture trends than disseminating existing if less mainstream trends to the masses - more culture distribution than trend revolution. Rachel Weingarten studies trends in pop culture, entertainment, fashion and business, and analyzes the way that they impact, influence and evolve based on public perception, adulation and each other.

Rachel Weingarten aka Rachel C. Weingarten is a noted brand strategist, marketing maverick, pop culture and trends analyst and commentator and author, most recently of Career and Corporate Cool™, How to Look, Dress, and Act the Part- at Every Stage of Your Career (Wiley 08/07). Rachel Weingarten aka Rachel C. Weingarten is a former celebrity makeup artist. Rachel Weingarten aka Rachel C. Weingarten is a noted pop culture and trends expert. Rachel Weingarten aka Rachel C. Weingarten wrote Hello Gorgeous! Beauty Products in America '40s-'60s. Rachel Weingarten aka Rachel C. Weingarten is regularly quoted in many national and international publication. marketing, marketing, marketing, strategy, strategy,strategy, books, books, books, makeup, makeup, makeup, cosmetics, cosmetics, cosmetics, brooklyn, brooklyn, brooklyn, new york, new york, new york, trends, trends, trends, trends, consulting, consulting,